Creating Digital Products Your Clients Will Buy

Creating Digital Products Your Clients Will Buy

I’m a big believer in creating passive income for your coaching business, but many health professionals don’t know what to offer or think that their one-on-one services are enough to sustain their lifestyle.

Certainly, your clients choose you for your specific skillset and speciality but wouldn’t you like to earn more in your business? Wouldn’t you like to cash in on the phrase, “Make money in your sleep”? Wouldn’t you like to reach more of your target audience who aren’t quite ready to purchase your premium packages?

This is why you need digital products to sell in addition to your personal 1-2-1 services.

What Digital Products Will They Buy?

The simplest way to determine what your audience needs is to ask them. Create a survey with Survey Monkey and ask your followers on social media and on your email list to complete it. Maybe what they are looking for is a simple ebook or a recipe book. Others may be looking for a class to resolve their particular problem.

Also, ask your current clients what they need. This is especially important to retain them as clients after their sessions end. What’s the logical next step for them to continue with you?

Identify Your Target Market

You have likely done this exercise already. However, it’s important to re-analyse your market and identify any changes that may have occurred. Have you stayed true to your initial business plan of attracting your target market or are your clients at a lower income level? How do you attract new prospects?

By creating lower priced digital products, you’ll attract people who aren’t quite ready to purchase a high priced item. However, these are still good prospects to have in your sales funnel because they can start slowly with your lower priced items and as they progress you can offer higher priced items, eventually leading to your highest priced product. While they progress through your digital products, they will see you as a credible expert and will trust this expertise, especially when you offer your higher priced personal sessions.


Andrew R Wilson

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